Quality of innovation

as described by Prof Desai

= extent of pain suffered by customers(the higher the pain the larger the value)

+number of potential customers

+life of the innovation

+difficulty in assembling a solution as well as difficulty in copying likely innovation opportunities

 

Misc

-when there is a pain, there is a need

-not every creative is an innovation

-pain point

-some innovation are only meant for specific market/industry

-FIGURE OUT how to APPLY TECHNOLOGY in ANOTHER AREA – technology for one purpose can be used/transported for another purpose

-how to go from functional(coffee shop, cafe) to emotional(Starbucks, Old Town White Coffee)

lifestyle economy – e.g. emotion(refer to above)

The THIRD PLACE – home, work, starbucks

A Produce Innovation’s lifepath

Special –> Enterprise –> Departmental –>Personal –> Mobile –>Pocket

For example from Giant Machine to Ipad

Video –> World’s first flying car

http://kidstube.com/play.php?vid=7870

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