Sunday, May 2, 2010

Market penetration

Wonder why Unilever, P&G and many other MNC FMCG products are on sale in India
Ever wonder why there are a number of fast food outlets offering cheap breakfast?
Its all about penetrating the market guys
Its about influencing your habits ->encouraging you to visit them during non traditional visiting hours

persuading Asians to go fast food outlets in the morning is like persuading Westerners to go for Chinese food in the morning, or persuading Asians to go for bread and other pastries as regular dinner

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