Singapore's mobile prepaid industry has witnessed a major change since Singtel introduced hot! 100 mobile prepaid reload whereby one can get $100 worth of calls by just reload $28.
By 2007, Singtel grabbed enough market share from other mobile prepaid operators to force them to introduce their equivalent versions of reload $28, get $1xx worth of calls with 50 days validity.
Did you guys ever wondered how Singtel got this wonderful idea? Singtel copied it off from its subsidiary, Optus Mobile Prepaid which has introduced such cap plans in Australia couple of years back.
How it works out? Simple. A certain percentages will never be able to finish off their calling minutes. And then a certain percentages will not able to reload before the end of validity thus forfeited their credits(Calling cards with super duper calling rates but expired within 3/6 months anyone ?)
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