Google and Microsoft marketing email hosting services to educational institutions at no cost
OCBC providing high interest account for newborns...
These companies are willing to forgo potential present revenue because they believe that by making the user familiar with their product while in academia they insure future revenue in perpetuity. This is a common practice for technology providers as evidenced by the "educational discounts" available for both computer software and hardware available in the campus store and elsewhere.
source: https://confluence.cornell.edu/display/SPPS/Overview
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