Saturday, December 20, 2008
Friday, December 19, 2008
Story of an entrepreneur
Once upon a time, I came upon this entrepreneur in the middle of my trip
He is someone from a not so well to do family and as such, he had nothing to lose
In fact, almost everyone from his class had nothing to lose
He worked his way up in construction industry to be his own boss now(I saw a sun tanned face)
His advice to me and probably everyone else: Be your own boss!
He is someone from a not so well to do family and as such, he had nothing to lose
In fact, almost everyone from his class had nothing to lose
He worked his way up in construction industry to be his own boss now(I saw a sun tanned face)
His advice to me and probably everyone else: Be your own boss!
Posting from the future
There's been option to publish posts in the future for blogs for quite some time
How about online discussion boards?
How about online discussion boards?
Coffeeshop owner for a day?
Welcome to Lifestyle Experience Economy
where you can finally be a coffeshop owner/actor in music video for a day
Who would be the first one?
Existing Lifestyle Experience Provider- i.e. Richard Branson's plane to the outer spaces for the riches
updated: just found out there's a job term for it
experience architect.
the job entails creating a lasting encounter for the consumer, whether it is with products, building, or events. The experience architect must make sure that the experiences are memorable in a positive way, so that the consumer would want to attend again. Also, another point was that the experience architect should always give something special to the customer, so that it will lead to good karma. They must be able to find an experience out of everything, where they can turn everything into extraordinary feats. One example of the experience architect performing a good job would be the anti-freeze story, where the customer was able to say time and effort would premixed antifreeze. With this, architects are able to profit off of the experience. Another point that Kelley makes is about the trigger points for experience architects. There must be one or two essential elements that make up the experience. Kelley also advices that companies "mix-it-up" in terms of products to make the experience stand out more
where you can finally be a coffeshop owner/actor in music video for a day
Who would be the first one?
Existing Lifestyle Experience Provider- i.e. Richard Branson's plane to the outer spaces for the riches
updated: just found out there's a job term for it
experience architect.
the job entails creating a lasting encounter for the consumer, whether it is with products, building, or events. The experience architect must make sure that the experiences are memorable in a positive way, so that the consumer would want to attend again. Also, another point was that the experience architect should always give something special to the customer, so that it will lead to good karma. They must be able to find an experience out of everything, where they can turn everything into extraordinary feats. One example of the experience architect performing a good job would be the anti-freeze story, where the customer was able to say time and effort would premixed antifreeze. With this, architects are able to profit off of the experience. Another point that Kelley makes is about the trigger points for experience architects. There must be one or two essential elements that make up the experience. Kelley also advices that companies "mix-it-up" in terms of products to make the experience stand out more
Monday, December 15, 2008
get $12X worth of prepaid mobile talktime for only $2X
Singapore's mobile prepaid industry has witnessed a major change since Singtel introduced hot! 100 mobile prepaid reload whereby one can get $100 worth of calls by just reload $28.
By 2007, Singtel grabbed enough market share from other mobile prepaid operators to force them to introduce their equivalent versions of reload $28, get $1xx worth of calls with 50 days validity.
Did you guys ever wondered how Singtel got this wonderful idea? Singtel copied it off from its subsidiary, Optus Mobile Prepaid which has introduced such cap plans in Australia couple of years back.
How it works out? Simple. A certain percentages will never be able to finish off their calling minutes. And then a certain percentages will not able to reload before the end of validity thus forfeited their credits(Calling cards with super duper calling rates but expired within 3/6 months anyone ?)
By 2007, Singtel grabbed enough market share from other mobile prepaid operators to force them to introduce their equivalent versions of reload $28, get $1xx worth of calls with 50 days validity.
Did you guys ever wondered how Singtel got this wonderful idea? Singtel copied it off from its subsidiary, Optus Mobile Prepaid which has introduced such cap plans in Australia couple of years back.
How it works out? Simple. A certain percentages will never be able to finish off their calling minutes. And then a certain percentages will not able to reload before the end of validity thus forfeited their credits(Calling cards with super duper calling rates but expired within 3/6 months anyone ?)
Invisible photocopier @work
There's lots of ebook on Google book
There's even more somewhere in China and other countries circulated thru underground channels
It takes 3 years for someone to become pro in a certain topic
There's even more somewhere in China and other countries circulated thru underground channels
It takes 3 years for someone to become pro in a certain topic
Friday, November 14, 2008
Brand alliances
via http://www.btimes.com.my/Current_News/BTIMES/articles/Online_dating_for_brands20081031011301/Article/
WHAT do United Airlines and Starbucks coffee have in common? Take one of United’s US flights and you’ll find out.
On every domestic flight, you’re no longer served coffee. You’re served Starbucks coffee. In fact, the deal between the two companies requires flight attendants to say “Starbucks Coffee” when offering in-flight beverages.
What we’re seeing is the trend toward brand alliances. Brands that are mutually complementary team up with each other and with their partners’ brand missions. A quick look at several major US supermarkets reveals they offer Starbucks coffee. Starbucks cafés are situated in the stores.
Starbucks analysed its traffic flow and concluded people are in the mood for a cup of something while waiting around.
Successfully selling coffee to such customers optimises revenue flow for both the coffee chain and host establishments. Thus, brand alliances are born that benefit both the consumer and the bottom line.
Brand alliances are already in Malaysia, take Borders bookshop stores, for example. Each one of them has a Starbucks within their premises, reinforcing their strong brand values to the book loving patron who gets to enjoy Starbucks coffee with that favourite author. Until recently, low cost airline AirAsia had a “marriage” with global football giant Manchester United, another clear example of a marriage of brands.
During this cross-branding period, AirAsia passengers were able to purchase Manchester United paraphernalia such as jerseys, caps and other souvenirs during flight.
What’s this got to do with online branding? Brand alliances, as we know them, are in the midst of an interesting change. Some years ago, most brand builders would have been aghast at the thought of their brands being seen alongside other brands.
Brands should be perceived in exclusivity, they believed. That theory is no longer applicable. It’s impossible to be the best in each and every way. That’s why complementary companies need each other. Brand builders must identify the best companies within fields/disciplines/product categories that are complementary to their own and team up with them.
The potential for creative thinking in this type of cooperative brand building is massive. Key to its success is to ensure the values and brand propositions of potential brand alliance partners bear clear, relevant relationships with each other.
Australia’s national airline, Qantas, built a brand alliance with Hertz. Through it, the airline secures a referral fee and ostensibly offers customers an enhanced service. The World Health Organisation (WHO) teamed with British Airways to collect money for its cause.
Be prepared to see some innovative and interesting brand combinations in the future. Expect to see the trend mirrored online. The strategy ensures consumers are exposed to favoured brands in new contexts, their product knowledge expands and their brand use becomes more versatile.
Think through every aspect of your brand’s use. Determine how to fit your customers’ current product utilisation into new contexts. If you sell flowers, team up with a vase manufacturer, teddy bear supplier or balloon merchant.
If you sell computers, get together with an education provider and offer educational programmes to help customers learn more about their computers. Think intuitively. What makes sense to your customers? Identify a potential use area for your brand, select a brand whose values marry well with your brands and propose a branding partnership.
Brand alliances are set to become a dominant marketing approach. Brand alliances are cheap and effective and work in the mutual interests of brands and their customers.
A well structured, sensibly conceived brand alliance won’t dilute your brand. Be clear about what your brand stands for and what your partner brand’s values are. With a logical and meaningful relationship between the values of each partner brand, consumers will find cooperative promotions informative, expanding and useful.
Walk yourself through your customers’ experiences. Identify product categories they select; identify brands that represent those categories; then compare your brand’s values and proposition with those of likely partner brands.
The number of unallied, interesting brands is diminishing as the brand alliance game continues. Quick! Partner up before the number of potential partners shrinks, and with it, your revenue.
Comments ：Come to think of CIMB credit card promotion of BMW(MY), Brands chicken essence and Popular Bookstore(SG)
WHAT do United Airlines and Starbucks coffee have in common? Take one of United’s US flights and you’ll find out.
On every domestic flight, you’re no longer served coffee. You’re served Starbucks coffee. In fact, the deal between the two companies requires flight attendants to say “Starbucks Coffee” when offering in-flight beverages.
What we’re seeing is the trend toward brand alliances. Brands that are mutually complementary team up with each other and with their partners’ brand missions. A quick look at several major US supermarkets reveals they offer Starbucks coffee. Starbucks cafés are situated in the stores.
Starbucks analysed its traffic flow and concluded people are in the mood for a cup of something while waiting around.
Successfully selling coffee to such customers optimises revenue flow for both the coffee chain and host establishments. Thus, brand alliances are born that benefit both the consumer and the bottom line.
Brand alliances are already in Malaysia, take Borders bookshop stores, for example. Each one of them has a Starbucks within their premises, reinforcing their strong brand values to the book loving patron who gets to enjoy Starbucks coffee with that favourite author. Until recently, low cost airline AirAsia had a “marriage” with global football giant Manchester United, another clear example of a marriage of brands.
During this cross-branding period, AirAsia passengers were able to purchase Manchester United paraphernalia such as jerseys, caps and other souvenirs during flight.
What’s this got to do with online branding? Brand alliances, as we know them, are in the midst of an interesting change. Some years ago, most brand builders would have been aghast at the thought of their brands being seen alongside other brands.
Brands should be perceived in exclusivity, they believed. That theory is no longer applicable. It’s impossible to be the best in each and every way. That’s why complementary companies need each other. Brand builders must identify the best companies within fields/disciplines/product categories that are complementary to their own and team up with them.
The potential for creative thinking in this type of cooperative brand building is massive. Key to its success is to ensure the values and brand propositions of potential brand alliance partners bear clear, relevant relationships with each other.
Australia’s national airline, Qantas, built a brand alliance with Hertz. Through it, the airline secures a referral fee and ostensibly offers customers an enhanced service. The World Health Organisation (WHO) teamed with British Airways to collect money for its cause.
Be prepared to see some innovative and interesting brand combinations in the future. Expect to see the trend mirrored online. The strategy ensures consumers are exposed to favoured brands in new contexts, their product knowledge expands and their brand use becomes more versatile.
Think through every aspect of your brand’s use. Determine how to fit your customers’ current product utilisation into new contexts. If you sell flowers, team up with a vase manufacturer, teddy bear supplier or balloon merchant.
If you sell computers, get together with an education provider and offer educational programmes to help customers learn more about their computers. Think intuitively. What makes sense to your customers? Identify a potential use area for your brand, select a brand whose values marry well with your brands and propose a branding partnership.
Brand alliances are set to become a dominant marketing approach. Brand alliances are cheap and effective and work in the mutual interests of brands and their customers.
A well structured, sensibly conceived brand alliance won’t dilute your brand. Be clear about what your brand stands for and what your partner brand’s values are. With a logical and meaningful relationship between the values of each partner brand, consumers will find cooperative promotions informative, expanding and useful.
Walk yourself through your customers’ experiences. Identify product categories they select; identify brands that represent those categories; then compare your brand’s values and proposition with those of likely partner brands.
The number of unallied, interesting brands is diminishing as the brand alliance game continues. Quick! Partner up before the number of potential partners shrinks, and with it, your revenue.
Comments ：Come to think of CIMB credit card promotion of BMW(MY), Brands chicken essence and Popular Bookstore(SG)
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