Outgrow your problem

“Impossible is something that people try to reason to themselves in order for the status quo to remain the same" by la papillion

In this case, if we apply it to a company

“Impossible is something that company try to reason to itself in order for the profitability/growth to remain the same if not declining"

For example, OLAM, OLAM was a middleman all along, until one day the founder found that it is increasingly under competition in the sense that more and more growers/planters bypassed them and went directly to the buyers. It then launched an ambitious project to go upstream and the rest is history.