Lots of start-ups are fighting to become the next Wikipedia(for fee version that is). If the theory that I read in a book is true(whereby more people are willing to help for free rather than for a low fee), none of them will achieve a very significant mass comparable to Wikipedia. But, if they focus on a specialized subsection of cognitive surplus combined with a modified B2C business model ala Quirky(www.quirky.com), they may well laugh all the way to the banks.
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