Monday, January 3, 2011

Cannibalization of ready to eat business in Taiwan

Convenient stores in Taiwan has started to move some of their stores to bigger footprint in neighbourhood areas and catering breakfast and lunch by providing tables/chairs, in addition to their ever-growing food items for sale.  The act of providing tables/chairs has extended the times(number of minutes)customers staying in the stores thereby extended the times of capturing the eyeballs of the customers, and therefor most likely will lead to increased revenue generated


When business gets too big so much that they cant find much growth in their traditional markets, they have to branch out to other areas. In this case above, the convenient stores has cannibalized into the eatery business.

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